Episode 84 - Motherhood, Money, and Entrepreneurship with Co-Founder and CEO of Willful Erin Bury
In this episode, I chat with Erin Bury, Co-Founder and CEO of Willful, to explore the intersection of entrepreneurship, motherhood, and financial wellbeing.
Erin shares her unconventional path into entrepreneurship, from journalism to tech startups, and what she’s learned about taking risks, validating ideas, and building a business without being a “born entrepreneur.”
She opens up about the realities of running a company while raising two young children, including time constraints, invisible labour, and the importance of supportive partnerships, all while rejecting the myth of perfection.
Erin and I chat about:
- Balancing leadership, parenting, and personal wellbeing
- Why modeling values matters more than doing it “all”
- The mental and emotional load mothers carry, even in supportive households
- Teaching kids about money, financial literacy, and entrepreneurship
- Practical steps parents can take to support their children’s financial futures
- Why estate planning is an act of care, and how it can bring peace of mind, not fear
This episode is a conversation for parents who are building careers, raising children, and trying to navigate it all with intention, without burning out.
Named one of The Globe & Mail’s Changemakers in 2025, Erin Bury is an entrepreneur, startup advisor. and a former marketer and technology journalist. Erin is the co-founder and CEO at online estate planning platform Willful, where she drives the company’s mission to ensure every Canadian has a will. Erin secured a deal for the company on TV’s Dragons’ Den in December 2021 Erin is also a columnist at The Globe and Mail, where she writes about parenting and personal finance. She is also a board member for Save the Children Canada. She lives in Prince Edward County, Ontario with her husband and two young daughters.
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Vibrant Mama Quiz: Take the quiz to discover if you are as vibrant as you can be in motherhood and learn practical steps to overcome postnatal exhaustion and burnout.
Books to Thrive in Motherhood: Dive into The Motherhood Reset, Nourished Mama, and Mama Let It Go to overcome burnout and become a healthy, energized mom.
Picky Eating Guide: Learn about common but lesser-known reasons kids are picky eaters and practical strategies to help children enjoy healthy foods.
Wild and Well is a podcast dedicated to holistic health for moms, postpartum recovery, and children’s wellness. We explore everything from functional health for women and gut health to pregnancy and postpartum wellness to nervous system regulation and motherhood burnout. Each episode offers practical tips for self-care for new moms, guidance on picky eating and parenting, and strategies to support your family’s natural kids’ health, so you can feel healthy, strong, and vital in motherhood.
