Episode 75 - Low tox selfcare for kids with the founder of Ellie’s Earth Farzana Spiro

We all want to create the healthiest homes and lives for our kids. Low tox living plays a big part in that, especially when it comes to selfcare products.

Getting kids and teens to make low tox choices isn’t always easy, but thankfully, better options are becoming more available.

In this episode, I sit down with Farzana Spiro, founder of Ellie’s Earth, to talk about helping our kids build healthy selfcare habits, body confidence, and boundaries, long before they hit the tween years. 

Farzana shares her experience as a mom and entrepreneur, and how her mission to create a better deodorant for kids turned into a movement about empowerment, education, and modelling low tox living.

Farzana and I chat about: 

• How to start early conversations about hygiene, body odor, and selfcare before kids feel embarrassed or ashamed
• Why modelling the change works better than forcing it. Our kids learn through observation, not pressure
• How to make low tox living feel doable by taking it slow, swapping one product at a time, and involving kids in the process
• Teaching healthy boundaries and helping kids recognize when they’re drained, set limits kindly, and express their needs clearly
• Modelling boundaries as parents: being honest about needing space, turning off work calls during family time, and showing balance in real life.
• The emotional reality of entrepreneurship
• The bigger mission of Ellie’s Earth: shifting the conversation around body care and confidence from reactive to proactive

Farzana Spiro is a sustainability advocate, innovation leader, and mother of three with over 20 years in financial services and product development. She founded Ellie’s Earth, a Canadian all-natural personal care brand for pre-teens and teens. Beyond products, Ellie’s Earth supports confidence-building and donates $1 from every sale to Toronto’s Hospital for Sick Children. Farzana is passionate about helping kids feel confident through clean products and smart habits.

Farzana has offered listeners 20% off purchases at Ellie’s Earth with the coupon code wildwell20. 

Episode Links:

• Connect with Farzana at Ellie’s Earth on Instagram  and Facebook 
• Check out Ellie’s Earth and the discount code for 20% off use the wildwell20

• Come say hello to me over on Instagram 
• Read my books The Motherhood Reset, Nourished Mama and Mama Let It Go
• Read my Picky Eating Guide